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Program Overview

The Bachelor of Business Administration (BBA) Marketing and Professional Sales concentration is a great choice for students who desire to interface with customers and help position organizations for success. Specific areas of study include professional sales, advertising, market research, consumer behavior, negotiation skills, sales leadership, and relationship-driven professional sales. Students will also learn how marketing professionals help set the vision of a firm through the establishment of strategic initiatives that improve customer relationships and overall organizational effectiveness.

One of the Top Marketing Online Degrees in the State

Our Professional Sales major seeks to provide students with relevant, project-based learning thus allowing them to develop one of the most sought-after skills in both Fortune 500 companies and fast-growing technology firms. This track features a heavy focus on Relationship-Driven Selling, which is vital to ensuring long-term customer commitments in B2B sales. Additionally, all of our sales classes place an emphasis on hands-on learning, requiring students to practice selling with their peers and professors . Our goal is to provide students with valuable practical experience that will prepare them for the positions they ultimately end up filling once they graduate.

With the boom in Software-as-a-Service (SaaS) providers - companies like Salesforce, Zendesk, and Amazon Web Services - and the increasing reliance of top companies on cloud computing and other non-native hardware and software, the demand for Business-to-Business (B2B) Salespeople has dramatically grown. Businesses, however, struggle to find qualified entry-level salespeople, most notably because there are only approximately 80 colleges in the United States who have a Sales Department on their campus. Furthermore, sales education is often outdated or purely theoretical. As a result, the majority of the companies we have spoken to are intensely focused on finding college graduates that have practiced skills in professional sales.

Program Outcomes

  • Students will be able to apply the principles of Relationship-Driven Selling to sales activities
  • Students will be able to choose the correct approach to manage sales teams
  • Students will be able to provide critical feedback about the selling practices of others