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Designed to Advance Your Career

The Digital Marketing and Online Media MBA at Anderson University is specifically designed to advance your career. You will work first hand with highly experienced and knowledgeable faculty who will teach you state of the art business strategies to drive an organization forward. 

AU’s MBA concentration in Digital Marketing and Online Media will equip you to become a marketing leader in the digital realm, giving the student thorough expertise in digital analytics, social media platforms, creative content, lead nurturing, automated systems, and digital advertising. 

Our 45-credit program covers all aspects of business success to gain the knowledge to attain advancement in both the marketing and digital media industries; generating the skill set to pursue careers in social media management, digital strategy, content creation, and campaign management.

Flexible for the Working Professional

The MBA is designed for the working professional, offering classes at night or 100% online.  The flexibility of our program gives you the freedom to complete the courses at the time and place that’s most convenient for you. You can complete the program taking one class at a time or engage in an accelerated program to finish sooner. 

Our MBA is ideal for professionals who want to be an executive, C-suit official, or entrepreneur. The program focuses on data-driven business strategies, talent management, product delivery, increased consumer satisfaction, and continuous improvement. An MBA at AU can help increase your salary $5,000 to $20,000 annually, and is regionally and ACBSP Accredited. 

Whether you are taking courses in person or online, our classes are fast paced, engaging, and informative. Classes will follow either a 7-week or 14-week format based on the nature of the course.

The Knowledge You’ll Gain

In addition to the MBA Core, you will also take the following 3 concentration courses:

1. Strategic Advertising

Provides an executive an understanding of how to conduct advertising campaigns for companies through the digital realm, including advanced strategies such as re-targeting, analytic analysis, frequency, and ROI improvement.

2. Strategic Digital Marketing

Reviews tools and techniques to develop effective marketing strategies via digital formats including digital video, podcasts, mobile apps, and social media. It seeks to provide expertise in content strategy, creative development, engagement optimization, and metric analysis.

3. Marketing Analytics and Customer Behavior

This course enables students to apply statistical tools to understand customer motivation while developing advanced marketing strategies to meet their needs. Key issues include campaign development, CRM systems, consumer data analysis, and buyer persona’s.

Six Sigma Certification included in Tuition

Six Sigma is a business certification that focuses on quality control and optimization. This certification not only provides you with vital tools to drive an organization forward, it is a certification that is in high demand. A green belt certification can cost up to $1,500, however at AU it is included in your MBA tuition!

Supportive Professors 

Professors at Anderson University are highly experienced, with many having served as VP Executives for leading corporations. You’ll enjoy a low student-faculty ratio, giving you more personalized attention from professors who won’t leave you to fend for yourself. We promote a rigorous but extremely supportive environment. Even in online classes, our professors still enjoy interacting on a personal level. At Anderson, you are valued in our classes, whether you’re on campus or in your home.

Case Study Method

Many courses in your MBA will apply the Case Study Method, in which various cases are presented to dissect the decision-making process in various business situations. Professors model the methods used to dig down to the heart of a problem, enabling you to understand different perspectives and make wise decisions as a manager in the workplace.  They will bring in a Biblical perspective into the course, providing the essential ethical platform needed for authentic and servant leadership. This will develop critical thinking skills to help you:

  1. Identify Business Problems and Opportunities
  2. Apply Business Tools to Solve Issues
  3. Analyze Business Data to Develop Informed Strategy
  4. Communicate Business Initiatives to Stakeholders
  5. Lead based on Business Ethics and Biblical Principles

Your Future

An Anderson MBA opens doors to management positions—including vice presidents and CEOs—in almost every industry. Connect, network, and collaborate with AU alumni professionals to help advance your career and reach your professional goals. And if you specialize your MBA in Digital Marketing, you’ll be equipped to serve in advanced leadership roles