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10-WEEK PROGRAM OVERVIEW

What is the overall experience like?

The Digital Marketing Science course is a 10-week program that prepares learners for a career in Digital Marketing. The program is delivered fully online and combines self-directed (asynchronous) learning with live (synchronous) sessions. Each week individuals will complete four to six hours of flexible on-demand learning within our online classroom (the LMS). They will engage with marketing concepts, strategies, and best practices through the consumption of videos, articles, examples, quizzes, and assessments.

In addition, learners will have the option to join weekly one to two hour live/online interactive group sessions where they have the opportunity to engage in real-time with peers, a digital marketing mentor or subject matter expert. Throughout the program, students will be hands-on with the material putting their learning to practice on a real-world company project. At the end of the course, students will have a completed Strategic Digital Marketing Science Playbook which they can share with prospective employers or use as a reference guide.

What credentials or certifications will I earn?

Participants will earn a university-branded certificate of completion as well as three industry-recognized certifications:

  • Google Ads Search Certification
  • Google Analytics Individual Qualification
  • HubSpot Email Marketing Certification

Will any of my classmates be from another university?

Yes. We partner with GreenFig, a leader in experiential learning that’s based in Silicon Valley, CA, to operate the program. Through their deep industry connections, GreenFig brings an amazing set of accomplished professionals, technology providers, and relevant curriculum. As such, they work with universities around the country that have chosen to offer their highly rated programs to their alumni and local communities. The advantage for you is that you’ll have the opportunity to hear from unique perspectives of individuals from all around the world.

Is the Strategic Digital Marketing Playbook specific to my work or a collection of work done by all learners?

Your Strategic Digital Marketing Playbook is unique to you. It will be the culmination of your work effort throughout the course. This is where you’ll have an opportunity to put your learnings into action and get feedback on your work product from subject matter experts.

Aside from the certifications, what are the established learning outcomes? Web Analytics: Determine the appropriate key performance indicators for any type of website. Make appropriate recommendations to an eCommerce website based on the conversion funnel.

Search Engine Optimization​: Understand how search engines work. Use this knowledge to make recommendations to a website on how it can improve its search engine rankings.

Search Engine Marketing​: Understand the mechanics of paid search ranking. Evaluate paid search campaign data and recommend changes that will improve conversion rates.

Social Media Marketing​: Utilize knowledge of social media tactics to design an effective social media campaign.

Email Marketing​: Understand best practices in email marketing. Analyze email marketing campaign data. Recommend changes that will improve campaign effectiveness.

Reputation Management​: Implement online reputation management tactics to improve the reputation of a brand.

Digital Marketing Strategy​: Create a digital marketing strategy and plan with a target market, key messages, recommended channels, and lead capture recommendations for a real business.

What sort of jobs or roles will this course prepare me for?

The Digital Marketing Science program incorporates relevant, up-to-date curriculum and leading software application technical training. A certificate of completion verifies knowledge and hands-on experience relevant to the following roles:

  • Marketing Manager
  • Marketing Specialist
  • Marketing Associate
  • Digital Marketing Manager
  • Digital Strategist

It’s important to note that each of these titles might be preceded by a specific subject area, such as email, or Email Marketing Manager, or SEO, Search Marketing Specialist, for example.

To learn more or to enroll, please visit https://www.greenfig.com/schools/dms/anderson